Vision

We created this spot as a love letter to the wild, playful spirit of Oatly.

The line “Who are you?” sparked the idea. It felt like a direct challenge to the status quo, and that became the starting point for our main character's mini Heroes Journey. What happens when someone steps outside their routine and tries something different, something weird… like oat milk?

It’s scary at first—but that’s usually where the best stories begin.

This spot plays with that tension, blending humor, heart, and a bit of absurdity in a way we think fits naturally within Oatly’s brand universe. We'd love to explore how this energy could be pushed even further—maybe together?

Oatly Spec Commercial
(not commissioned)

Director: Martin De Boer

Writers: Martin De Boer
Heather Wood
Meagan McConnell